"As a founder, you want nothing else than to start and grow your business on your terms."
It doesn't matter if its at a snails pace or more like a rocket, as long as you have progress. Either way, to continue on the path to a successful business, you need first to gain momentum and then be able to keep it.
Why you should avoid distractions
But like everyone else in life, you experience constant distractions.
(Mind you, most of those are self-generated!)
Startup founders arguably have even more distractions than the average Jane or Joe.
Nonetheless, it's frustrating to get distracted all the time. It makes you feel as if you're not in control. Like you can't reach the long term goals of your business.
Those distractions slow down your "flywheel." Your momentum decreases.
When distractions take too much of your time and energy, your business may even come to a full stop.
How keeping momentum helps you
1 - to handle distractions
So it's crucial to keep momentum when running your business. Having a flywheel that's full of energy makes all the steps in your day-to-day business more comfortable to handle. With enough momentum, you're in control; you know you can handle some bumps down the road.
Having this extra energy before a distraction comes along is like a godsend, it means more headway to handle the madness without your business coming to a full stop.
2 - to utilize opportunities
When your business has a lot of momentum, it means you can take some risks, which in turn helps you to "stair-step" your way towards your business' goals. Opportunities that would otherwise be out of reach are suddenly possible. These extra opportunities can be useful to drive even more energy towards your flywheel.
When should you focus on gaining momentum the most?
- It is very beneficial to try to gain momentum when you expect a distraction is coming up in life. This way, you experience less stress from both the disturbance(s) in life and your business. Prevention trumps solving.
- The other meaningful moment when gaining momentum is at the start of a business venture. Going from zero to one takes an enormous amount of energy. The beginning is also at the point where many businesses fail.
By the way, this startup effort is also needed AGAIN when you let your business come to a full stop. So, avoid losing momentum at all costs!
In the early stages of a company, everything takes a lot of energy. You still need to learn so much. About your customers, the business model, technology, marketing, and more. But notably about yourself.
This learning is no easy task. And it takes most of your energy and time.
To start something successful, you need a sustained output of energy and time. If this output isn't there, the flywheel will never begin turning. What this means is that you're putting in more energy per time-unit than when you already have some momentum.
We can stretch the analogy of the flywheel a bit further: If you have a lightweight flywheel (e.g., simple business idea), it's easier to gain momentum than with a heavy flywheel.
- Keeping momentum is relatively easy.
- Keeping momentum while distracted is harder.
- Gaining momentum from scratch is hard.
- Gaining momentum from scratch while distracted is almost impossible.
In a quick 2D matrix, it can look like this:
If you have any comments or feedback on this, please let me know! 😄 Greatly appreciated!
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